Family Sharing
MyDNA+
Your child,
your choices.
Premium unlocks.
From $499/yr.Get started
Introducing MyDNA+
Nature, now with a subscription.
For all of human history, the most important decision a parent could make was left to chance. MyDNA+ ends that. Choose from over 4,000 curated traits, reviewed by our geneticists and updated monthly, then delivered securely to your embryo over the air.1
Build your child.
Child No. 0041‑A
- Eyes
- Brown
- Height
- 172 cm
- Intelligence
- Standard
- Temperament
- Easygoing
Estimated arrival: June 2037
Your plan
MyDNA Free
Ad‑supported. Your child will occasionally recommend partner products.
$0/yr.
Genome Updates
Always on the latest version.
With MyDNA+, your child is never out of date. Over‑the‑air genome updates install overnight while everyone sleeps, bringing new traits, performance improvements and important security patches.2
MyDNA 4.2
This update improves posture and hand–eye coordination, adds native support for Mandarin and fixes an issue where some children could question authority.
Learn more…
Designed around your family. And our roadmap.
Heirloom Mode
Your plan, passed down. Grandchildren inherit at the Legacy rate.
Cancel anytime
Premium traits revert within 30 days.3
Height181 → 172 cm
Reverting · Day 12 of 30
MyDNA Free
Ad‑supported, for families on a budget.
Have you tried Fizz™? It’s what I’m drinking.
Your child, age 4
Genome Privacy
Your genome is yours.4
Clinically validated
Parents love it. We asked.
98%5
Parent satisfaction
—
Child satisfaction
Families who chose not to leave it to chance.
“We went Pro for the height. We stayed for the cheekbones.”
The Andersson family
Oslo · Pro plan since birth
“Our son scored in the top one percent before he could walk. He still can’t, but we’re upgrading in the spring.”
Priya and Daniel M.
Singapore · Plus plan
“Honestly, the ads on the Free plan are barely noticeable. She mostly just hums the jingles.”
Tom W.
Manchester · MyDNA Free
“Founder Edition delivered exactly as promised. He left Stanford on a Tuesday.”
Name withheld
Palo Alto · Dynasty plan
A plan for every family. And every ambition.
MyDNA Free
$0ad‑supported
The essentials, generously sponsored by our partners.
- Standard traits
- Brown or hazel eyes
- Compliant temperament
- Partner recommendations
Plus
$499per year
Popular upgrades for a head start.
- Everything in Free, without ads
- Glacier Blue and Emerald eyes
- Up to 181 cm
- Gifted intelligence
Most chosen
Pro
$1,499per year
For parents who expect more.
- Everything in Plus
- Heterochromia
- Up to 190 cm
- Exceptional intelligence
- Family Sharing
Dynasty
$12,000per heir/yr.
Generational advantage, compounded.6
- Everything in Pro
- Obsidian eyes
- Founder Edition intelligence
- Heirloom Mode
- Opt‑out rights
Questions parents ask.
Is MyDNA+ safe?
MyDNA+ was thoroughly reviewed by our independent Ethics Board prior to its dissolution.
What happens if I cancel?
Premium traits revert to base configuration within 30 days. Height reversion may cause temporary discomfort.3
Can my child change their traits later?
Children can manage their own traits once they become account holders at 18, subject to the plan their parents chose.
Where is MyDNA+ available?
MyDNA+ is available in 41 countries and all international waters.